For the first time, Weissbier is now available in the U.S. in 16.9oz cans. The new lightweight cans now come in a 4-Pack and features an updated new look celebrating the brand’s unique heritage, tradition and superior taste. They are certain to appeal to both young and old beer drinkers.
“We are thrilled to introduce our Weissbier in cans just in time for the New Year,” says Steve Hauser, CEO of Paulaner USA, the U.S. importer of Hacker-Pschorr.” The lightweight design of the cans makes it portable and easy to travel with and allows our consumers to enjoy this refreshing brew at all of their favorite outdoor venues and biergartens.”
Hacker-Pschorr has combined old traditions with new technology to make its popular Weissbier easy to carry in cans. Cans protect the beer from the negative effects of UV light and oxygen, preserving the fresh flavor in the outdoors. Beer drinkers can also feel good about the cans, which are easier to recycle than glass.
Hauser adds, “Our Hacker Pschorr Weissebier has long been a favorite of German families that settled here in the U.S. and have helped shape our country. Our cans will not only give these traditional consumers greater opportunities to enjoy a bit of their heritage, but these cans will also open a whole new set of occasions for younger, craft beer-loving consumers.”