On July 10th in New York City, Kehlani will immerse fans in the brand’s blooming natural world with a rooftop concert performance. Singing beloved classics and new music from her latest LP “Blue Water Road” live for the very first time, the global event will be made available to NYC-based fans aged 21+ on a first come, first serve basis and experienced by even more virtually, via a specialty YouTube livestream.
“It’s always wonderful to work with someone who has a creative, singular vision that can help bring your brand’s story to life, and even more so when you’re a big fan of their artistry,” said Grey Goose VP-North America Aleco Azqueta. “Kehlani’s unique sound and style perfectly parallels the natural intrinsics of Grey Goose Essences so we knew she’d be a great partner to bring us into the second year of our annual In Bloom experience. Last year’s virtual concert reached over 16 million viewers, so this time around, we’re grateful for the chance to go a step further and safely bring that total sensory immersion to the real world in New York City.”