Grey Goose Vodka debuted its joyful new campaign film Vive Le Martini! Launching today, the 30-second spot showcases a lively soirée in which an effortlessly stylish crew of guests mirror the creation of one of the most revered and timeless cocktails with the smoothest vodka on the bar cart: the Grey Goose martini.
As the drink is created, viewers are encouraged to “Do the ‘Tini,” a set of infectious and irreverent dance moves —”Le Chill,” “La Goose,” “Le Stir,” and “Le Twist“— that accompany each step of the serve, from the pouring of the vodka to the finishing garnish. The dance ends in a family portrait in motion, as the guests come together and the camera pans to the final shot of the perfect Grey Goose martini.
“The vodka martini is one of the most iconic cocktails in the world, beloved because it’s both simple and versatile,” said Martin de Dreuille, vp-global marketing of Grey Goose vodka. Vive Le Martini! is not only an ode to the worldwide ubiquity of this cocktail, but also a celebration of the natural, quality ingredients that elevate a Grey Goose martini above the rest. We invite consumers to take in the joie de vivre of this film and rediscover the inimitably smooth and exuberant GREY GOOSE martini along with it,” he said.