When Armenian-immigrant Melkon Khosrovian and his wife Litty Mathew founded Greenbar Distillery in 2004, they considered every bottle they distilled as one of their own children. So, in 2008, the founders of Los Angeles’s first distillery since Prohibition established what would become a 1 4-year partnership with Sustainable Harvest International with a promise to plant one tree for every bottle of Greenbar’s spirits sold. This Earth Day, the environmentally-minded brand celebrates a milestone: one million trees planted in Central American rainforests.
In addition to their tree planting initiative, the distillery’s partnership with Sustainable Harvest International provides support for local, rural communities through resources and education about sustainable farming techniques that teach people how to protect the land so it can better support them. Together, they plant indigenous shade trees that protect the crops and help the land remain healthy. This approach is profitable for the local farmers, is better for communities, and results in a healthier environment for everyone.