5W Public Relations was named PR Agency of Record for celebrity-based alcohol delivery app, GrapeStars. On the platform, celebrities can promote their wine and spirits brands directly to fans via social media through the first-ever virtual direct-to-consumer sales channel.
GrapeStars connects fans with 200+ celebrity alcohol brands and products, available to be shipped directly to their doorstep. Featured on the platform are wine and spirits brands from celebrities including: Jon Bon Jovi, Janelle Monae, Conor McGregor, Sting, Jay-Z, Christe Brinkley, George Strait, Lenny Kravitz, Usain Bolt, John Legend, Jude Law, Jean-Charles Boisset, Bruno Mars and many more.
Future features will transform the app from not only a marketplace, but a social media platform for fans to interact with their favorite celebrities through augmented reality (AR) and AI features, and with fellow fans.