Good Fucking Wine is a New Jersey-based wine company with a unique, mature name, focused on delivering wine that is edgy, affordable, enjoyable, and unpretentious.
“Our brand uses a word that’s used every single day by many people…In 2019, the Supreme Court ruled on a profanity case and determined that profanity could in fact be trademarked. So, I decided to take a chance…The quality and the bottle meets the expectations of our consumers, and the brand sells itself,” said owner Scott Maybaum.
The category event also featured a session from SipSource Analyst Dale Stratton who provided an inside look at wine trends. While on-premise recovery is booming for spirits, wine is still lagging – especially in the lodging industry. However, leading the growth in the category is sparkling wine with imported sparkling growing at 14.6%, compared to domestic sparkling wine, growing at just 6.3%.
This year’s Wine & Spirits Wholesalers of America Brand Battle is conducted virtually, showcasing rising brands with unique stories, packaging and flavor profiles. Panels of wholesaler judges provide insight and feedback to participants.
Thank you for the attention.
Obvious lack of creativity begets a need to shock. What better way than to dredge the gutter for inspiration. What is unclear is whether Mr. Maybaum is expecting the name to elevate his product in his customer’s eyes or does it simply describe a product to be consumed during the act. In either case, it deserves to be shoveled into obscurity never to return.
Robert, so you’re saying “my way or the highway”? I think we have worse problems to deal with than what Mr. Maybaum names his fucking wine.
Kitch and low class. Attention grabber, yes, long term item…….no
This coming from the WSWA mob who fight free interstate trade saying they are protecting children.