Gentleman Jack (Brown-Forman) launched a new campaign, “We Share One Spirit” featuring Jessica Williamson (aka “The Whiskey Chick”), actress Maria Canals-Barrera and Shelly Bell, CEO, Black Girl Ventures.
Filmed remotely, the diverse influential women from different industries in Florida share their stories, their drive to success, and raise a glass to the unsung women frontline essential workers. Their inspirational, moving videos will release one by one this week and run through Women’s History Month, which coincides with the one-year anniversary of the COVID-19 pandemic.
“We are excited to have these amazing leaders join us in thanking the women frontline essential workers that have been continuously keeping us safe,” said Fabricia da Silva, Brown-Forman’s Multicultural Marketing Manager. “In the spirit of Gentleman Jack’s campaign that celebrates women, we want them to know that we see their contributions, especially during this last year of unprecedented challenges due to COVID-19.”
“We Share One Spirit” will be presented on Jack Daniel’s YouTube channel and on social media with the hashtag, #GJOneSpirit. In addition to this content launch, Canals-Barerra, The Whiskey Chick and Bell will share their stories on their social channels. All content will also live on the brand’s “One Spirit” platform microsite. More information about Gentleman Jack’s “One Spirit” program for Women’s History Month can be found at GJOneSpirit.com.