Friends Fun Wine offers a variety of wines with 5.5% ABV and 71-94 calories per 4.2 ounce serving.
We have built a global brand outside of the US, with great success, and now it is time to turn our attention to the States,” commented Joe Peleg, Founder and CEO. “We feel strongly that having the right partner will amplify our current business success, and drive our business and brand forward to further energize this exciting category. We are thrilled to join the FIFCO USA family, where I have every confidence that we will grow and flourish while also enabling FIFCO to penetrate new lines of business that will add value to its business and customer relationships.”
“Friends Fun Wine fills an industry gap. There is a category of consumers looking for approachable and innovative drink options that deliver great flavor and variety,” said Josh Halpern, Chief Sales Officer, FIFCO USA. “This product tastes great, comes in at 5.5% ABV, and has less calories per serving than some of the ultra-light beer and seltzer products on the market right now. With eye-catching packaging and strong consumer benefits, Friends Fun Wine will help drive our wholesalers’ business, and increase in-store traffic to the beverage alcohol space.”