Frey Ranch Launches Straight Bourbon in SF Bay Area

Frey Ranch Distillery introduced its flagship Straight Bourbon Whiskey (45% ABV, $49.99 SRP) to San Francisco and the surrounding Bay Area this winter.

The Nevada-based farm and distillery’s signature whiskey has received critical acclaim since it was first released in December of 2019, earning 92 points from The Tasting Panel and 90 points from Wine Enthusiast. Frey Ranch Straight Bourbon Whiskey is available at Bay Area retailers including Whole Foods, Mollie Stone’s Market, PlumpJack Wine & Spirits, Blackwell’s Wine & Spirits, and will be coming soon to Total Wine & More locations in the region. It is also available online for nationwide shipping.

“I firmly believe that flavor starts in the fields, and I’m honored to share a piece of our farm and quality grains, expressed through Frey Ranch Bourbon, with whiskey lovers in the Bay Area,” said Frey Ranch Co-founder and CEO, Colby Frey. “After launching in Sacramento last fall and seeing such a positive response in that market, this feels like a natural next step as we continue to grow our brand.”

Tucked away just east of the Sierras in Fallon, Nevada, Frey Ranch Distillery is one of only a few whiskey producers in the world to grow 100% of its grains on-site.

The Frey family has a long history of farming in the region dating back to 1854, which lives on today through fifth-generation farmer Colby Frey, who started the distillery in 2006 with his wife and Co-founder, Ashley.

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