Fresh Vine Wine, Inc., a producer of low-carb, low-calorie premium wines in the United States, said it expanded distribution to two new states, Michigan and New Jersey. These new states add to Fresh Vine Wine’s rapid, nationwide expansion, one of the Company’s key strategic priorities. The Company also has a complementary, rapidly expanding direct-to-consumer distribution channel.
New Jersey joins New York and Connecticut when Fresh Vine Wine is distributed by Opici Family Distributing Inc. Vintage Wine Co. distributed the brand in Michigan.
Janelle Anderson, CEO, said, “Michigan and New Jersey are prime markets for our portfolio of affordable luxury wines that fit perfectly with today’s healthy lifestyle. I am confident our unique collection of bold, crisp, and creamy wines that embody deeper connection with active lifestyles will find a receptive market in these highly populated states. The speed of our expansion is remarkable, which clearly demonstrates that our sales and marketing strategy and organization are one of the finest in the industry.”
Fresh Vine Wine was founded with the intent to fill a gap that exists in the current wine aisle – premium, delicious-tasting wines, low in calories and sugar, that appeal to today’s large and fast-growing market of “Better For You” consumers. Produced and bottled in Napa, California, the Fresh Vine Wine collection features a California Cabernet Sauvignon, Pinot Noir, Chardonnay, California Rosé wine, and a Limited Reserve Napa Cabernet. Fresh Vine Wine’s vision is to be the leading brand in the emerging “Better For You” category, capitalizing on the trend toward healthy living that is sweeping the food and beverage industry.