Four Loko’s Bartender Series is available in the U.S. in 16-ounce graffiti-inspired cans. It is one product launch in a series of new Phusion Projects brands the company expects to help drive continued growth in 2017.
“Four Loko is synonymous with camouflage packaging,” says Jenna Shklyar, marketing vp at Phusion Projects. “With Bartender Series, we did not want to lose the bold design Four Loko is known for. Instead, we embraced it and built on it by introducing simple, yet powerful graffiti imagery.
“On the flavor front, collaborating with professional bartenders helped us merge the authentic experience of trying unique cocktails at a bar, with the convenience of a can. The result is that while Four Loko’s Bartender Series branches out into mixed drink inspired territory, it stays true to the adventure Four Loko stands for as a brand.”