Picture this: You open your presents and here’s a coffee table book from the House of Cremsiffino. Except when you open it, it isn’t a normal book but rather a place to hide a bottle of Smirnoff Ice. It will be available tomorrow, Dec. 15.
It’s the second time Smirnoff has pulled this stunt. The last time was in 2019 when Cremsiffino was luxury home appliances that concealed a bottle of Smirnoff Ice.