With local governments and the Centers for Disease Control & Prevention urging people to stay at home, the biggest bar night of the year just may have to go remote. To encourage Missourians to celebrate safely, Major Brands will be pivoting its signature social responsibility program, Safe Home After Every Occasion.
Instead of offering free rides home on Thanksgiving Eve, Major Brands will be offering easy DIY cocktail recipes, including the SAFE HOME SOUR, and wine pairings for ZOOM and stay at home Thanksgiving gatherings — and redirecting the money normally spent on the safe ride home program to helping Missouri restaurant workers.
Major Brands CEO Sue McCollum said the funds typically earmarked for providing free rides on Thanksgiving Eve will be donated directly to helping restaurant workers in need. Major Brands, along with supplier partners Beam Suntory and The Wine Group are donating $30,000 to the Missouri Restaurant Association Workers Benefit Fund. The fund has raised more than $1.3 million since its founding in April, with an initial $100,000
donation by Major Brands and Beam Suntory.