For the first time in the brand’s 45 year history, E&J Brandy is launching its first holistic packaging change for each of its expressions.
E&J Brandy’s new packaging.
The move stems from E&J’s belief that there’s always a new level to reach. The new label captures the brand’s spirit, sporting an iconic sunburst illustration over premium metallic paper and featuring vibrant colors and an ink-embossed E&J logo. With the E&J crest proudly displayed on the cap, the new bottle’s elongated shoulders and curved base also gives the new design a more premium, elevated look.
“We’re excited to bring our crisp, new look to the classic smooth taste that people know to be E&J Brandy,” said Britt West, VP-General Manager at E&J Gallo. “You don’t run the game by standing still, so we’re proud to evolve alongside E&J fans, who are also constantly growing and adapting to elevate every aspect of their lives.”
The new label conveys the brand’s energy with an iconic sunburst illustration over a premium metallic paper, and features vibrant colors and an ink-embossed E&J logo. With the E&J crest proudly displayed on the cap, the new bottle’s elongated shoulders and curved base gives the new design a more premium look.