Yesterday we reported on a study which noted that young adults are especially susceptible to alcohol abuse and recommended alcohol use restrictions be set by, among other things, age. Tuesday afternoon The Wall Street Journal published a story about Hope Solo, the star goalkeeper for the U.S. women’s soccer team who make 202 appearances from 2000 to 2016.
The story features an Instagram quote that bev/al marketers won’t be happy to see, but those who market alcohol-removed beer, wine and spirits may be tempted to exploit:
“Easily the worst mistake of my life. I underestimated what a destructive part of my life alcohol had become. The upside of making a mistake this big is that hard lessons are learned quickly.”
The full story is here.