Flying Embers, the alcohol innovation platform with leading organic Hard Kombucha and Hard Seltzer products, said it successfully closed its $20 million Series C round, led by Beam Suntory, a global leader in premium spirits. The funding round also includes follow-on investments from Power Plant Ventures, Quadrant Capital, Monogram Capital Partners, and Beechwood Capital.
This latest round will be used to accelerate the growth of Flying Embers’ current brands as they scale nationally, fueled by a growing consumer base of modern drinkers in search of premium hand-crafted natural and organic options. With this funding, the company will prioritize investment in expanding their marketing efforts to introduce new consumers to the growing Hard Kombucha category, and further bolster their sales infrastructure to support their wholesaler and retail partners. Flying Embers will also invest resources into the development and piloting of innovations in adjacent alcohol categories, where there is currently a lack of high-quality and organic alternatives.