Flight by Yuengling is partnering with Imagine Dragons, the multi-platinum, Grammy Award-winning American pop rock band, for its summer 2022 Mercury Tour.
The partnership will give music and beer lovers a once in a lifetime opportunity to win an epic VIP experience with Imagine Dragons and amazing, instant-win prizes all summer long in association with FLIGHT promotional activity.
A few highlights of this partnership are that:
- FLIGHT by Yuengling’s partnership with Imagine Dragons includes an on-pack VIP Experience sweepstakes and concert ticket opportunities for winners across Yuengling’s 23-state footprint
- Retail displays will feature Imagine Dragons signage, co-branded speakers and special limited-edition Imagine Dragons 12 pack cans of FLIGHT by Yuengling
- In bars and restaurants, fans can look for FLIGHT promotions featuring co-branded aluminum cups throughout the summer
- QR codes on the FLIGHT 12oz cans and aluminum cups will lead to the latest Imagine Dragons music for fans to enjoy