FitVine Wine, a maker of low-sugar, full bodied wines, is introducing a new North Coast Cabernet Reserve.
Reading the press release, you’d think the $19.95 wine was available only from the winery because nowhere does it mention “select local retailers” or any such phrase. In fact, it was available just about anywhere we checked, and not just in snooty upscale emmporiums but in Walmarts and Whole Foods Markets, too.
Tom Beaton, CEO, thinks it’s a pretty special wine. “There are two factors that impact the flavor of wine: the grapes and the fermentation process. The grapes for this new variety come from the North Coast of California. They are picked at the perfect moment and go through the same fermentation process as our other varietals. We take an ‘old world wine’ approach and ferment our wines for as long as possible to get deep flavor while reducing residual sugar. That’s how we get them to taste so good while maintaining low sugar content, no flavor additives, and only the good stuff!”
FitVine Wine is a pioneer of the better-for-you (BFY) wine category. Nevertheless, it could be said that the brand is in a category of its own. FitVine Wine is full-bodied and full-alcohol like traditional wines but contains no flavor additives and is processed to be gluten-free and is 100% vegan.