Fishers Island Lemonade, a pioneer in the ready-to-drink category and one of the first craft cocktail brands in a can, launched four new delicious and high-quality family offerings: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops. All are 7% ABV, except Fizz, which is 5%. This introduction marks the first-ever line extension released since the original brand was launch by Bronya Shillo in 2014.
In conjunction with the release of new products, Fishers Island Lemonade is also launching its first brand marketing campaign, “Find Your Island.” The campaign features a mix of digital marketing, social media, and out-of-home advertising with a call-to-action inspiring consumers to enjoy Fishers Island Lemonade in their “happy place” whether that be spending time at the beach, by the pool, on a boat, playing golf, or relaxing at a backyard barbecue with good friends and family.
Recognized by Drizly in 2020 as one of the fastest growing canned beverages, Fishers Island Lemonade is one of the only canned craft cocktail brands made with a dual-spirits base, combining premium vodka, barrel-aged whiskey, lemon and honey.