Fishers Island Lemonade will increase its availability and distribution footprint with the addition of two markets along the east coast, Maryland and Delaware, with newly appointed Breakthru Beverage Group. Last month, Empire Merchants Distributor took over distribution of Fishers Island Lemonade in its home state of New York.
In another move, Fishers Island Lemonade said it hired Russell Pareti to be , to be the company’s first Chief Marketing Officer responsible for leading all strategic brand marketing and positioning to sustain the brand’s high growth in 2021 and beyond. He joins Fishers Island Lemonade with an extensive background of leading iconic brands across the spirits and consumer products industries, previously serving as SVP of Marketing at Stoli Group USA and CMO of Cincoro Tequila.
“2021 is shaping up to be a game-changing year for us, the biggest for our company since we launched in 2014,” said Bronya Shillo, founder of Fishers Island Lemonade. “We have built out the team to help lead our new family of Fishers Island Lemonade offerings, the launch of our new brand campaign, and growing our distribution footprint with two new key markets. We’re very proud of our growth over the years and are now focused on taking it to the next level. We thank everyone who has helped us get here, and look forward to an exciting future with new partners, retailers, and members of the Fishers Island Lemonade family.”
Last month the brand announced a family of new offerings including Fishers Island Spiked Tea (7% ABV), Fishers Island Pink Flamingo (7% ABV), and Fishers Island Fizz (5% ABV), which are priced with an SRP of $15.99 for a 4-pack of cans.