Pura Still is spiked still water with zero carbonation, a splash of coconut water and a hint of natural fruit flavor. It has an ABV of 4.5%, 90 calories, one gram of cane sugar and two grams of carbohydrates. Starting in December, Pura Still will be available nationally in six-packs of 11.2-ounce bottles with one of three flavors: Blackberry, Mango and Mandarin Orange. It’s produced by Fifco USA, formerly North American Breweries.
“People are prioritizing their health and wellness more than ever,” said Jessica Stainsby, brand manager for Pura Still. “Pura Still creates an option for consumers who want to enjoy themselves without worrying about carbonation and bloating, calories or excess sugar. You shouldn’t have to compromise your lifestyle to enjoy a drink, and with Pura Still, you don’t have to.”