Fetzer Vineyards added the Excelsior Wine Co. (“Excelsior”) collection to its portfolio, effectively becoming the nation’s leading supplier of South American wines and the 12th-largest wine marketer in the United States.
Following the addition of Excelsior’s wines, Fetzer Vineyards’ portfolio will comprise some 5.2 million cases annually.
Excelsior’s multi-origin portfolio includes the Chilean wines of Viña Concha y Toro as well as its Argentine property, Trivento, and the Little Black Dress and Beckon lines from California.
The Excelsior portfolio includes iconic South American wine brands such as Chile’s most-acclaimed wine, Don Melchor, and the Marques de Casa Concha, Casillero del Diablo and Frontera labels, and Argentina’s Trivento Reserve. Their addition to Fetzer Vineyards’ collection complements the California vintner’s leadership in a variety of sectors, including the bourbon barrel-aged and organic categories, in addition to South American wines under the new arrangement.
“We are thrilled to add this celebrated and diverse portfolio to our growing collection,” said Giancarlo Bianchetti, CEO of Fetzer Vineyards. He added, “These wines further enhance the breadth of our offerings and allow us to deliver a variety of desirable brands—across multiple origins, and in every market segment— for our valued trade partners and wine consumers.”