We Have Five Years To Save Ourselves From Climate Change, Harvard Scientist Says
The level of carbon now in the atmosphere hasn’t been seen in 12 million years, a Harvard scientist said in Chicago Thursday, and this pollution is rapidly pushing the climate back to its state in the Eocene Epoch, more than 33 million years ago, when there was no ice on either pole.
“We have exquisite information about what that state is, because we have a paleo record going back millions of years, when the earth had no ice at either pole. There was almost no temperature difference between the equator and the pole,” said James Anderson, a Harvard University professor of atmospheric chemistry best known for establishing that chlorofluorocarbons were damaging the Ozone Layer.
“The ocean was running almost 10ºC warmer all the way to the bottom than it is today,” Anderson said of this once-and-future climate, “and the amount of water vapor in the atmosphere would have meant that storm systems would be violent in the extreme, because water vapor, which is an exponential function of water temperature, is the gasoline that fuels the frequency and intensity of storm systems.”
People think we can recover from this just by reducing carbon emissions, he said. But we can’t. (Forbes)
How 11 Major Brands Have Successfully Used Word-of-Mouth
Some 92% of consumers trust recommendations from their friends, family, and peers more than any other form of marketing. And 83% of Americans say that word of mouth recommendations from people they trust to make them more likely to purchase a product or service.
So, if you’re trying to figure out the best way to acquire new customers, promoting word-of-mouth marketing from your existing customers is a smart decision. Simply put, word-of-mouth occurs when your customers spread the word about your brand to their friends—and this promotes your brand at no cost to you.
But word-of-mouth can be unpredictable. So how can you get your customers talking? Check out how these 11 brands have successfully used word-of-mouth, including the major strategies they’ve used to get everyone talking, so you can gather some ideas for your own business. (Business2Community)