With the United States and Canada not competing at the 2018 FIFA World Cup, Estrella Jalisco, the Official Beer of the Mexican National Team (MNT), sees an opportunity for neighbors to unite.
Fans who root for the MNT by using the hashtag #VamosPorLaEstrella will be entered for the chance to win various prizes including one grand prize of becoming an official Estrella Jalisco ambassador for the next four years with access to unlimited Estrella Jalisco and access to the MNT Tour games in the United States.
Estrella Jalisco launched a campaign earlier this year rooted in pride for the Mexican National Team called “Vamos Por La Estrella,” meaning ‘let’s go for the star.’ The brand has been supporting the MNT as they play to become the champion of the FIFA World Cup and look to earn the star on their jersey by winning the tournament. The inspiration for the campaign is not just to support the team, but also to unite all soccer fans in their passion.