Estrella Jalisco, an Anheuser-Busch beer from Mexico, is bringing Lotería to Fiesta Broadway, the largest Cinco de Mayo festival in the country which unites over 300,000 Los Angeles residents in a celebration that includes musical performances, food, and fun—setting the perfect backdrop for a record-setting game of Loteria.
Estrella Jalisco hopes to snag the Guinness World Records title for the Largest game of lotería.
The game will take place at the Estrella Jalisco Stage at Fiesta Broadway, beginning at approximately 4 p.m. PDT. Participants 21 or older will receive wristbands to enter the Loteria section where a Guinness World Records adjudicator will be monitoring the event.
Lotería – similar to “bingo” – uses pictures of traditional Mexican icons in place of numbered spaces to fill the board. In place of simply calling numbers, the announcer will tell a short riddle or saying, followed by the name of the icon, for players to mark the corresponding piece on their boards. Estrella Jalisco commissioned 54 pieces of artwork for its sponsored game, curated by J Walter Thompson-Mexico. The winner of the record-setting game will be celebrated by Estrella Jalisco in the true spirit of Fiesta Broadway.
Consumers 21 or older can also partake in the record-setting game from home, using lotería boards found at participating retail locations throughout California for a chance to win one (1) of one hundred (100) limited-edition Estrella Jalisco branded coolers.
All participants, both in-person and at home, are encouraged to submit their official winning Estrella Jalisco Lotería Boards between April 30, 2017 – May 6 at 11:59 P.M. PDT via loteria.absweeps.net. Estrella Jalisco will publish the Lotería cards drawn on its Facebook page by May 5. One hundred (100) randomly selected winning boards submitted by consumers by the deadline will receive limited-edition Estrella Jalisco branded cooler.