Some $75,000 of that is a straight donation from E&J Brandy. The remaining $25,000 is from a combined contribution with The Basketball Tournament.
“The National Urban League stands for changing lives through empowerment and equality, which are goals and values we share,” says Brandon Lieb of E&J Brandy. “While we are supporting the National Urban League financially, we feel it’s even more important to give them a platform to amplify their message and garner even greater support. Our partnership with The Basketball Tournament is the perfect opportunity to do just that.”
Nationally broadcasting on ESPN, The Basketball Tournament is taking place July 4-14, fully quarantined to a single location with several health and safety measures in place. Throughout the event, NUL will be showcased in E&J commercials and on their social channels. NUL will also be the focus of numerous in-game features and interviews, as players will highlight their local chapter and what the mission of the NUL means to them. The chosen NUL chapters of the winning teams will share in the donation from TBT.