Drizly’s Big Game weekend sales more than tripled since 2020, Drizly says. Tequila SKUs were a winner among customers in the liquor category on Big Game Sunday. Don Julio 1942 gained share from the #13 spot of Drizly’s top-selling liquor SKUs in February to date to the #7 spot on Big Game Sunday, while Espolòn Tequila Blanco scaled from #12 to #10.
Certain vodka SKUs decreased in popularity on Big Game Sunday compared to February overall to date, with Grey Goose Vodka decreasing from #5 to #8 and Ketel One slipping from the top 10 list to #12.
Hard seltzer SKUs continue in popularity, with White Claw Hard Seltzer Variety Pack No. 2 moving from #14 to the #10 best-selling beer/seltzer/cider on Drizly on Big Game Sunday compared to February sales overall to date. White Claw Hard Seltzer Variety Pack No. 1 maintained the #2 spot, and White Claw Hard Seltzer Variety Pack No. 3 jumped from #10 to #9.
Champagne and prosecco held strong as a consumer favorite for Big Game Sunday, mirroring a larger trend seen throughout February. Meiomi Pinot Noir Red Wine moved from the #8 spot in February overall to date to the #6 best-selling wine on Drizly on the Big Game.
On the 2022 Big Game (Feb. 13, 2022), beer’s share of Drizly sales rose 8% compared to February 2022 sales to date, while liquor and wine slightly declined.
Compared to 2021 Big Game sales, liquor held the top-selling category on Drizly, while wine experienced year-over-year gains to 36% from 33%. Beer sales were down year-over-over to 23% from 26%.