White Claw Spiked Seltzer snagged an 11% share of the e-commerce marketplace. Corona and Bud Lite were in a dead heat for second place, each at 7%. Miller Lite and Coors Lite each tied for third with a 4% share.
Of course, these findings vary by market. In Boston, Corona held the top spot, followed by Bud Light in 2nd and White Claw in 3rd. NYC for example saw White Claw in the lead, followed by Corona and then by Bon & Viv. Denver and San Diego had White Claw in the lead followed by Coors and then Bud Light.
Spiked seltzer also saw honorable mentions with Truly (3%) and Bon & Viv (2%) edging out the likes of Blue Moon and Natty Light, each at 1%.
Seltzer sales at large have seen continued growth leading into the summer, Drizly noted. White Claw in particular has been gaining steam week over week leading into the summer, with the week of the 4th seeing the largest share of the beers & seltzer category to date. Two beer brands were in the top spots (in terms of share of total sales) through mid-June, when White Claw started to take over.