The new hub is a breakthrough that will, for the first time, let suppliers from multi-category international brands as well as bootstrapping craft breweries better assess the effectiveness of their promotional campaigns, and see precisely what their products are selling for, neighborhood by neighborhood. The raw data and aggregated findings are based on millions of orders in 70 cities across the U.S.
Until now, granular data from eCommerce consumers and independent retailers on pricing, inventory and product movement has been obscured from view, forcing suppliers to rely on anecdotal evidence, or numerous and costly hours spent checking store-by-store.
In addition to eCommerce information, the Data Distillery offers relevant insights and analysis to better inform strategy and marketing decision-making, the company said.
Shelf price data will be provided at no cost to companies with verifiable ties to the beverage alcohol industry.
“Drizly not only brings us closer to the consumer point of purchase than ever before, it also opens up a rich trove of data that helps us understand our fans in a way we never have before,” says Nicole Portwood, VP Brand Marketing at Tito’s Handmade Vodka. “Through our partnership, we’ve discovered new and exciting opportunities in both sales and marketing. Unlike some other research products, the Drizly offering is highly actionable and has led to some first-of-its-kind programming for our brand.”