The California wine brand from award-winning winemaker Sean McKenzie and musician Dave Matthews said it has hit $1 Million in charitable donations to The Wilderness Society and Living Lands & Waters in support of reforestation and conservation, a goal it set out to achieve six years ago when the brand was launched.
The Dreaming Tree has directly assisted initiatives that protect the nation’s carbon-storing forests, including the San Juan and Cherokee National Forests and California’s own Mendocino National Forest. In addition, Matthews serves on the National Governing Council of The Wilderness Society.
“Forests are the lungs of the planet; they clean the air and if we can protect them, we have a good chance of abating this incredible climate crisis,” said Jamie Williams, Wilderness Society president. “That’s why our partnership with The Dreaming Tree has been so significant as a national voice for conservation – they’re really helping to make people aware of what’s at stake.”
The brand is also a strong supporter of the “MillionTrees Project” – Living Lands & Waters’ effort to combat the decline in tree diversity in the floodplain forests of the Mississippi River basin. The Dreaming Tree has aided in planting more than one million trees toward this initiative to provide habitat for indigenous wildlife, increase biodiversity, air and water quality, and reduce erosion and sedimentation within the Mississippi River watershed.