Overall pour volume jumped 36.6% over 2020. Among these sales, domestic beer held its firm grip as the leading category with 50.1% of total sales, followed by craft beer at 34.7% and imports at 15.2% a share, beerBoard said.
As for the brand of choice, 2021’s top 10 was:
- Bud Light
- Michelob Ultra
- Miller Lite
- Coors Light
- Blue Moon
- Modelo Especiál
- Dos Equis Lager Especiál
- Yuengling Traditional Lager
- Stella Artois
- Budweiser
The prize for the largest volume increase for these brands goes to Modelo Especiál with an increase of 63.4% from 2020.
In 2021, Light Lagers retained its title of being the first-choice style and increased its share by 24.6% from last year. The top 5 styles of the year were:
- Light Lager
- Lager
- IPA
- Belgian and White Ale
- European Ale