To launch the campaign, the brand created a series of videos that highlight some of Symon’s favorite dishes and cocktails to make at home for his family and friends. Viewers can follow along with Symon to recreate his dishes and cocktails, including one of summertime’s most refreshing drinks: the classic Daiquiri.
“We’re proud to partner with a true artisan like Michael Symon,” said Diplomático Senior Brand Manager, Alex Fellows. “He’s an expert with deep respect for his craft, the process, the ingredients, and the heritage. These values represent Diplomático Rum at its core and have made us the trusted brand we are today.”
The brand will be releasing additional video content featuring Michael Symon throughout the year with timely recipes and cocktails that will be featured on the brand’s social channels.