“Party (SRP: $25) is a natural extension of what I already do,” says Vera Wang. “Why prosecco? Celebration! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.”
Vera Wang’s attention to detail has shaped every step of Party from grape to bottle. The bottle is a sleek matte silver with “Party” in bold neon yellow letters exuding a modern, easy sensibility. The back of the bottle features an invitation to Party from Vera.
To craft the prosecco Vera Wang looked to find a winemaker with both heritage and pedigree. She turned to the top winemaking region Piemonte, known for its sparkling wines, and to Araldica, producer of the best-selling Moscato in America. Led by second-generation winemaker Claudio Manera, it is one of Italy’s fastest-growing producers and most forward-thinking winemaking co-operative. Manera continues his father’s commitment to Italy’s winemaking traditions, preserving local varieties, protecting the environment and valuing the characteristics of each wine.
“At Araldica we celebrate our roots, land and people, balancing our drive for innovation with respect to tradition,” explains Manera. “Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion and dedication to crafting a premium prosecco.”