MillerCoors has been underperforming Anheuser-Busch InBev. In the four weeks ended June 16, MillerCoors volumes in the U.S. fell 1.6% while ABI grew 2%, according to Nielsen data.
Kroll has been CMO since 2015, when he replaced Andy England.
“My immediate priority is to appoint a CMO who will advance our marketing efforts, working decisively and taking bold action to optimize our brand portfolio, with an urgent focus on turning around Coors Light’s performance and capturing more growth in above premium,” MillerCoors CEO Gavin Hattersley said in an internal memo.
One of the big problems has been Coors Light, whose volumes were down 5.2% from a year earlier through June 23. Miller Light has done better, but the problem is the two brands don’t grow in sync.