“It is no secret that the wine can category is beginning to take off,” said Stephanie Gallo, Vice President of Marketing for E. & J. Gallo Winery. “Dark Horse is known for being a leader with unexpected offerings that overdeliver on quality, and cans fit right into this philosophy.”
Dark Horse has launched its new cans with two of its top-performing varietals: Rosé and Pinot Grigio. Dark Horse’s current Rosé offering is the number one selling Premium Rosé in the country, according to leading national retailer data.
The Dark Horse Pinot Grigio can, like Rosé, is also sourced from California and both are perfect for warm weather occasions this summer. The bold, striking silver cans boast an eye-catching design and contain the same high-quality wines as their bottle counterparts, now in a convenient 375mL sized package. These packable, portable and unbreakable cans each contain half a bottle of wine and can go where traditional bottles are not always allowed.
“We’ve discovered that fans of Dark Horse are adventurous and are seeking new, enriched experiences in their lives,” Gallo said. “We are so pleased to offer them a chance to go to new places and discover new things while taking Dark Horse along their journey. Dark Horse cans offer quality and convenience in one, perfect package.”