Damn Right Cocktails launched its USDA certified organic, 100% de agave Tequila sparkling cocktail in Texas and California. The line has two SKUs: a lime margarita called Devil of a Lime and a Strawberry Basil cocktail called Son of a Basil. Republic National Distributing Co. (RNDC) is the distributor.
Damn Right is the only low alcohol, USDA certified organic Tequila cocktail on the market right now. At 5% ABV and with only 110-130 calories per serving, the brand is poised to capitalize not only on the RTD cocktail drinker who wants a more premium and better tasting alternative.
“Our consumer is getting exactly what they’ve been looking for: an affordable, but premium and organic, great tasting tequila cocktail in a can that’s also low in calories,” explains co-founder, Gabby Fitzpatrick. “These drinks are refreshing and taste as if they were just shaken up by an experienced bartender. We pride ourselves on quality and that is just what we’re serving!”
Up to 5% of the company’s profits will be donated to charities or programs focused on improving access to high-quality primary and secondary school education. “There’s a $23 billion difference in the funding going to schools in wealthy districts vs those in lower income ones,” said co-founder Mark Lewis. “We both believe a great education is a way to eradicate poverty, but it shouldn’t be a zip code lottery. We both come from educational backgrounds with a strong community service focus, so we really wanted to raise awareness of this issue and use our drinks to make a difference.”