Cutwater Spirits adds several new fruit-forward margarita SKUs to its portfolio. Mango Margarita, which will roll out nationwide in early February.
In 2020, Cutwater’s “Tequila Margarita” sales grew by over 190%. The 12.5% ABV SKU has the third highest rate of sale in the entire RTD category. Soon after the release of Mango Margarita, Cutwater will introduce Strawberry and Peach Margarita cans made with real fruit puree to the lineup in April. Cutwater is also rolling out Frozen Margarita ice pops in a mixed pack featuringlime, strawberry, mango, and pineapple that will reach shelves across the country in March