During the four-day long CMA Fest celebration, Crown Royal will host festival goers in downtown Nashville at 2nd and Broadway, with performances from fourteen country music artists – including Jimmie Allen, who opened up the weekend yesterday – in support of the military community that so bravely serves our country. The Purple Bag Project will also be on-site, allowing country music fans to pack care packages for deployed service men and women in continuation of the Generosity Hour series.
“We’re thrilled to support the military members that selflessly serve our country,” said Nicky Heckles, VP-Crown Royal. “We look forward to continuing the celebration and our commitment to the incredible military family that keeps our communities thriving at the CMA Fest.”