In a partnership with Franchise. Crown Royal Regal Apple is celebrating the final season of Sue Bird as a member of the Seattle Storm WNBA team after 17 years as a professional basketball player. She’s considered one of the 25 greatest women in league history.
The collaboration with Franchise features a custom green Crown Royal Regal Apple bag that pays homage to Bird and her final season, including branded elements from Crown and Franchise Issue 07 along with Bird’s unmistakable signature. Only 200 bespoke pieces are available at thisisfranchise.com that also includes the latest issue of the magazine, and ingredients for the Royal Dime, a curated Sue Bird x Crown Royal Regal Apple cocktail.
For each piece produced, Crown Royal is donating $100 to the Black Future Co-op Fund†, for a total of $20,000.* The Black Future Co-op Fund is Washington State’s first Black-led philanthropic organization, and is uniquely positioned to lead transformational change with Black Washingtonians. This is done in part through the group’s ‘We See You’ grants that acknowledge the vital work being done every day by Black leaders on behalf of Black Washingtonians.