Crown Royal teamed up with local NFL legends Drew Brees and Deuce McAllister for a special Night of Service, benefitting the Bastion Community of Resilience and Louisiana Hospitality Foundation.
Brees, who represented the Louisiana Hospitality Foundation, and McAllister, who represented Bastion Community of Resilience, hosted a “battle” for donations on their social media channels and encouraged NFL fans to retweet their tweets to unlock additional donations to their respective charity partners. The donations are part of Crown Royal’s season long “Kick off with Crown” program with a commitment (of up to $1 million) to serving those who serve us via the Crown Royal Generosity Fund (a donor advised fund).
In addition to the social competition, guests at the Generosity Hour were also able to unlock additional donations to the charities through scanning QR codes placed on footballs and other décor throughout the event. Each QR code resulted in an additional donation of $1. Through the Generosity Fund, Crown Royal paid tribute to the hospitality and military communities with a $25,000 donation to both the Louisiana Hospitality Foundation and Bastion Community of Resilience as they continue their efforts to uplift their respective communities.
“Crown Royal put together the Generosity Fund to give back to the communities who need it most, and it’s been an honor to see it come to life through Generosity Hours,” said Nicola Heckles, Vice President of Crown Royal. “The hospitality and military communities of New Orleans have overcome adversity from the effects of the pandemic and Hurricane Ida, but there’s still work to be done. Crown Royal is proud to partner with the Louisiana Hospitality Foundation and Bastion Community of Resilience to see assistance go where it is needed.”