Crispin Cider Co., (MillerCoors) is launching a new Variety Pack of wine-inspired ciders featuring three crisp, refreshing flavors: Crispin Rosé, Crispin Brut, and a new flavor, Crispin Pearsecco.
Crispin Cider is launching a new variety pack of wine-inspired ciders featuring three crisp, refreshing flavors: Crispin Rosé, Crispin Brut, and a new flavor, Crispin Pearsecco.
According to recent Nielsen data, pear-flavored ciders were up 120% and prosecco wines were up about 10% over the 52-week period ending Dec. 22, 2018.
With both flavors thriving in their respective categories, Crispin identified an opportunity for its latest new flavor: Crispin Pearsecco. Crispin Pearsecco is a marriage of pear-based cider with a bubbly prosecco taste, offering a unique, crisp, yet dry taste. Beginning in late spring, the new Pearsecco flavor will also be offered in stand-alone slim can six-packs.
“The release of Crispin Rosé was our first venture into wine-inspired ciders at the forefront of the rosé trend last year,” said Danielle Rappoport, director of Ciders, Mexican Imports and Flavored Malt Beverages. “Both prosecco and pear-inspired beverages have seen strong growth in recent years. With the new Pearsecco flavor, we are continuing to appeal to cider and wine drinkers alike with yet another rendition of our fresh and modern take on cider.”
The Variety Pack contains six cans of Crispin Rosé; three cans of Crispin Brut; and three cans of Pearsecco and is available nationwide at grocery and liquor stores for a MSRP of $16.99.