Courvoisier Cognac launched its global philanthropic platform Foundation 1828, committing $1 million to aid Black and minority small business owners and entrepeneurs in the U.S. facing hardships because of the pandemic.
Additionally, Courvoisier will sponsor a virtual session as part of the Small Business Matters Entrepreneurship Day during the upcoming National Urban League Conference taking place Thursday, Sept. 30, allowing the brand to interact directly with entrepreneurs in underserved communities. As part of this year’s programming and the brand’s overall financial pledge, Courvoisier will award $200,000 in monetary grants and provide critical educational support to Black entrepreneurs and small business owners.
This year’s virtual session entitled “Marketing Your Business in the New Normal with Courvoisier Cognac” includes:
- Virtual Pitch Competition: Three pre-selected Black small business finalists from National Urban League’s membership will have the opportunity to receive grants of $75,000, $50,000, and $25,000 by pitching their business plan to a panel of judges.
- Educational Marketing Panel Discussion: As many small businesses are still struggling to successfully rebuild because of vid Covid-19, Maison Courvoisier will host an intimate, educational conversation on this topic. Panelists will provide marketing strategies and social media guidance to help minority small business owners and entrepreneurs re-engage with their audiences as they navigate an ever-changing landscape.
Courvoisier’s session will take place virtually during the Small Business Matters Networking Reception from 4:30 p.m. to 6 p.m. EST. Entrepreneurs, small business owners and interested participants over the age of 21 who want to attend must register in advance to receive a Drizly discount code for Courvoisier product delivery (where legal) and customized cocktail recipes. To register, click here.