Corona signed on to a plan to protect 100 Islands from marine plastic pollution by 2020 starting in six key regions in different parts of the world – Mexico, Maldives, Australia, Chile, Italy and Dominican Republic.
For years, Corona has been engaging local communities to do beach cleanups with an initiative called ‘Save the Beach’ in several countries around the world. The just-announced partnership with Parley for the Oceans represents an evolution of Corona’s commitment to take care of the outdoors and the 100 islands represent the most iconic symbols of Corona’s paradise.
“Corona is present in more than 180 countries and we have the opportunity and the responsibility to use that reach to be a voice for the oceans.” says Thiago Zanettini, Global Vice President of Corona.
Parley’s founder, Cyrill Gutsch, says an estimated 8 million metric tons of plastic waste enter the oceans each year. The problem is found in every known ecosystem and at every level of the food chain. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.
“To raise awareness and immediately reduce the production of new plastic, we invented Ocean Plastic from upcycled marine debris and developed a formula for long-term change — the Parley AIR Strategy: Avoid plastic; Intercept plastic debris; Redesign materials, products and the ways we use them,” says Gutsch, founder of Parley for the Oceans.
“In Corona, we found the perfect partner to bring this philosophy and strategy to a new territory: the beverage sector. Economy caused this plastic problem in the first place, but with the transformative power of collaboration and Eco Innovation, we can make it the key to the solution.”