More than 9,500 people took part in the event Friday. Participants joined the Facebook Live event from virtually all corners of the globe, including the United States, Spain, France, Italy, Croatia, Netherlands, Argentina, Dominican Republic and Australia.
Greg Lambrecht, Caravan’s founder and inventor joined seven close friends and wine world colleagues in a panel discussion highlighting different wine regions. Each guest selected a bottle of white and a bottle of red, then shared tasting notes and personal anecdotes of their wines while engaging with viewers in real time discussion and answers to their questions.
The tasting hosts used their Coravin Wine Preservation Systems with Smart Clamps to pour their glasses of wine without removing the cork, ensuring what remained in the bottle stayed fresh for weeks, months or even years. This technology not only allows users to taste across bottles without opening them, it also enables tasting wines at various stages of aging since the remaining wine is protected from oxidation.
For every person that joined the Facebook Live event, Coravin donated $20 to benefit the James Beard Foundation Relief Fund, which resulted in the full $50,000 donation being made. To continue showing its support, the company is working with Brands x Better to donate 10% of all purchases made on its website (Coravin.com) using the code BrandBetter to the Relief Fund. Consumers also receive 10% off their purchase when they use the code.