Coors Light unveiled a new campaign that advocates for Tom Flores’ rightful place among other football greats as a member of the NFL Hall of Fame.
Flores’is the first Latino player to serve as both starting quarterback and head coach. Coors Light is honoring him with a new video spot, a petition of support for beer drinkers to sign, and a limited-edition can with Flores’ picture alongside the iconic Coors Light mountains. To sweeten the deal, Coors Light will also give away up to 30,000 beers so fans can toast to Flores’ hopeful induction in February.*
“Although I have a good shot to be in the hall this year, it’s still nice to get a little extra support from my favorite beer. A beer that I used to distribute back in the day,” said Flores. “Self-promotion is not really my thing, but I admit that it’s flattering to see my picture on a Coors Light can.”
Today through February 6, fans ages 21+ can visit CoorsLight.com/Iceman to sign the petition of support. Coors Light has vowed to display the list of petitioners onto a mobile billboard in Canton, OH on the day of the vote. On the website, fans can also claim a Coors Light six pack in the form of a rebate.*
Additionally, fans in the Las Vegas area can use the website’s Iceman Can locator to find the commemorative 24-oz. beer, along with e-commerce options for getting the cans delivered directly to their homes. The campaign’s 30-second spot will be airing on national TV and available on the site.