Coors Light will once again be a sponsor of historically black college and university (HBCU) Football Classic season. Coors Light will create unique fan experiences at four of the premiere HBCU football classics in the country. Coors Light will give scholarship donations to participating schools, and host exclusive tailgates and post-game events for alumni in the host cities.
Coors Light has been an advocate for the HBCU community for more than 30 years, providing resources and support to these institutions of higher learning. Participating schools will be given $10,000 scholarships ($80,000 in total) to award to juniors and seniors who are 21 years of age and older. In the last decade alone, the brand has invested more than $1 million help students climb on and achieve their educational dreams.
“HBCUs showcase the epitome of the Coors Light mantra of ‘Climb on.’ The students are resilient, resourceful and dedicated,” said Daniel Ware, associate marketing manager for Coors Light and alumnus of Florida A&M University. “We’re honored that our partnership celebrates the heritage and fun culture of HBCU football but we’re also proud to be making a difference in the lives of our next generation of leaders.”