Coors Banquet will give beer lovers the chance to Own the Legacy by releasing limited-edition Coors Banquet Legacy Collection packaging and unveiling the Coors Banquet x Huckberry Legacy Line of co-branded apparel on National Beer Day, April 7.
The Legacy Collection includes three iconic, collectable cans paying homage to the brand’s values and rich history.
Each design harkens back to an essential piece of the Coors Banquet story. Plus, Coors Banquet stubby bottles will get a makeover for a limited time with designs highlighting the five generations of brewing tradition that make the beer what it is today. The Legacy Collection is available for purchase just in time for National Beer Day on April 7th – because with the beer dating back to 1873, the history of Coors Banquet is the history of American beer.
Along with the collectible can and bottle designs, the Coors Banquet Legacy Collection will also feature a QR code that unveils an exclusive merchandise collaboration with American-based premium apparel brand Huckberry that is inspired by the special-edition packaging to bring the history and legacy of the beer to modern day. The Coors Banquet x Huckberry Legacy Line includes vintage-inspired shirt, hat and tee designs reflecting the two brands’ rich history and values.