Consumers Want Brands to Stand for Ukraine: Survey

An overwhelming 80% of UK and 61% of U.S. consumers back businesses to halt the use of Russian goods and services in their supply chain, according to Zappi, a consumer insights platform. Over half of US (52%) and 67% of UK consumers say companies should call on politicians at home to do more about the invasion.

Some 69% of UK and 61% of US consumers surveyed believe brands should pull out advertisements in Russia; however, four of every 10 agree that advertising during these unprecedented times should reference the crisis.