Almost half of consumers in the U.S. (43%) are loyal to at least one food and beverage brand, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firm.
That’s more loyalty than experienced by other categories, Visual Objects said, adding that food and beverage companies are known for branding strategies that reflect audience interests while accurately representing products.
Customers Want Brands to Commit to Quality
Consumers are looking for quality when choosing between similar products.
Nearly half of consumers (44%) say that brands will keep their business if they maintain quality.
A commitment to quality service is one of the main things companies should offer, which should inspire brands to partner with each other to attain creative solutions to customer problems.
Nate Tsang, founder and CEO of investment research tool WallStreetZen, believes that customers may increase their expectations for value when they encounter a robust partnership.
“If people can see how the two brands function better in tandem, they’ll go in with those higher expectations,” Tsang said. “It’s up to the brands to ensure they can provide that increased value without over-promising and under-delivering.”
Consumers Seek Familiarity When Purchasing
More than half of U.S. consumers (57%) trust products from widely-known brands more than those with names they don’t recognize.
When consumers can anticipate their experience with a product before purchasing, they’re more likely to be comfortable with a purchase. Familiarity acts as a social proof of concept for name brands.