Conn. Big Box Retailers Launch Campaign to Sell Beer

Connecticut Alcohol Retailers Exchange (CARE), has announced launched a new intro video and campaign encouraging residents to support retailers selling beer at locations statewide and other pro-consumer initiatives.

Nearly 40 states currently allow retailers with significant grocery offerings — like Target and Wal-Mart — to sell beer. Now more than ever, especially as Connecticut seeks to become more competitive economically with its neighboring states like Massachusetts and New York, state law should allow for retailers with significant grocery offerings to sell beer.

In the ad, Bob Chicoine — co-owner of a craft brewery, Engine 15 Brewing, based in Jacksonville, Fla., that is expanding into Milford, Conn. — said letting Target and Wal-Mart sell beer like other grocery stores similar to other states like New York and Florida is “a no-brainer.”

Jess Camp, a young professional living in Connecticut who appeared in the ad (Cheers, Connecticut!), said that letting retailers with significant grocery offerings sell beer in Connecticut “will make Connecticut a place where more companies want to invest and hire people. Cheers, Connecticut!”

 

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